Nikasi Embalaža za pivsko steklenico – avtor Tiger Pan

Delo Nikasi Embalaža za pivsko steklenico avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Nikasi Embalaža za pivsko steklenico

avtor/ica: Tiger Pan

Naročnik: Tsingtao Brewery Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #144946

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Dizajn

O dizajnu Nikasi Embalaža za pivsko steklenico

Nikasi je oblikovanje embalaže za vrhunsko belo pivo. Vrat steklenice je tridimenzionalno izrezljan in nosi reliefno geometrijsko podobo Ninkasi, ki je v mitologiji opisana kot prva boginja varjenja piva. Telo steklenice je delno peskano, izbočena etiketa pa je oblikovana tako, da spominja na obleko boginje. Namesto da bi se zanašala zgolj na tiskano etiketo, daje pivu identiteto skulpturno oblikovana steklena forma. Steklenica meri 63 mm v širino, 63 mm v globino in 225 mm v višino. Večkratno preizkušanje in tridimenzionalno modeliranje sta omogočila množično proizvodnjo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Nikasi Embalaža za pivsko steklenico je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Nikasi Embalaža za pivsko steklenico se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Nikasi Embalaža za pivsko steklenico je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimenzije in embalaža: Width 63mm x Depth 63mm x Height 225mm
Oznake: beer, Sumerian civilization, white beer, package, Tiger Pan
Proizvodna tehnologija: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Oblikovalski izziv: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Raziskave: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiracija: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Trajanje projekta: 2021 September to 2022 August
Potek delovanja: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patenti: Tiger Pan
Člani ekipe: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Zasluge za slike: Tiger Pan