Hainan Beer Embalaža za pivo – avtor China Resources Snow Breweries Ltd.

Delo Hainan Beer Embalaža za pivo avtorja China Resources Snow Breweries Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Hainan Beer Embalaža za pivo

avtor/ica: China Resources Snow Breweries Ltd.

Naročnik: China Resources Snow Breweries

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

32,946

Potrjeni dobitnik nagrade

Preverite status nagrade za #144565

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Hainan Beer Embalaža za pivo

Hainan Beer je oblikovanje embalaže za pivo, ki ga navdihujeta pokrajina in kultura otoka Hainan. Steklenica nosi reliefne vzorce, ki izhajajo iz morskih valov, jadrnic, svetilnikov, kokosovih palm in morskih ptic, njena vitka oblika pa omogoča prijem z eno roko. Aluminijasta pločevinka je potiskana s termokromatskim črnilom, tako da se med hlajenjem, ko temperatura pada, postopoma prikaže vzorec poštnega žiga. Zunanja škatla je izdelana iz kraft papirja in oblikovana kot kovček. Embalaža povezuje pivo z lokalno pokrajino in sproščenim lokalnim načinom življenja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Hainan Beer Embalaža za pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Hainan Beer Embalaža za pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Hainan Beer Embalaža za pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimenzije in embalaža: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Oznake: beer, localization of design, Hainan, cultural elements, Hainan style
Proizvodna tehnologija: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Oblikovalski izziv: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Raziskave: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiracija: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Trajanje projekta: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Potek delovanja: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Člani ekipe: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao