Happy Petty Embalaža za hrano za hišne živali – avtor Luo Heng

Delo Happy Petty Embalaža za hrano za hišne živali avtorja Luo Heng je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Happy Petty Embalaža za hrano za hišne živali

avtor/ica: Luo Heng

Naročnik: Shenzhen Megacombine Technology Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

13,424

Potrjeni dobitnik nagrade

Preverite status nagrade za #144363

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Happy Petty Embalaža za hrano za hišne živali

Happy Petty je oblikovanje embalaže za mačjo hrano. Serija uporablja šest ilustriranih likov, pri čemer vsak lik ustreza drugačni vrsti mačje hrane. Oblačila, barve in grafični elementi se spreminjajo od enega lika do drugega, tako da ima vsaka embalaža svojo prepoznavno osebnost. Liki so navdihnjeni po figurah iz znanih slik in po modnih zvezdnikih. Žive barve so uporabljene za pritegnitev pozornosti in za odmik od tradicionalne embalaže za hrano za hišne živali. Cilj oblikovanja je izraziti soobstoj sodobnih ljudi in njihovih hišnih ljubljenčkov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Happy Petty Embalaža za hrano za hišne živali je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Happy Petty Embalaža za hrano za hišne živali se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Happy Petty Embalaža za hrano za hišne živali sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimenzije in embalaža: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Oznake: Cat Food, Pet, Happy Petty
Oblikovalski izziv: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Raziskave: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiracija: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Trajanje projekta: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patenti: Copyright：Shenzhen Megacombine Technology Co., Ltd
Člani ekipe: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Zasluge za slike: Copyright：Shenzhen Megacombine Technology Co., Ltd