Jundao Guiniang Embalaža za baijiu – avtor Liang Chen

Delo Jundao Guiniang Embalaža za baijiu avtorja Liang Chen je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Jundao Guiniang Embalaža za baijiu

avtor/ica: Liang Chen

Naročnik: Shanghai Guijiu Group Co., Limited.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Jundao Guiniang Embalaža za baijiu

Jundao Guiniang je oblikovanje embalaže za vrhunsko kitajsko žgano pijačo baijiu. Šesterokotna bela keramična steklenica je okrašena s tradicionalno kitajsko tušno slikarijo, naneseno s tehniko žganja emajla. Mehak sij slike nakazuje gore in reke ter se navezuje na naravno okolje območja proizvodnje. Postopek zlatega tiska v finih plasteh oriše relief regije porekla. Zlati pokrovček je oblikovan kot osebni pečat in ga je mogoče obdržati kot okrasni predmet. Oblikovanje izraža kitajsko kulturo, spoštovanje do narave in vrednost tradicije.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jundao Guiniang Embalaža za baijiu je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jundao Guiniang Embalaža za baijiu se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jundao Guiniang Embalaža za baijiu je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimenzije in embalaža: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Oznake: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Proizvodna tehnologija: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Oblikovalski izziv: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Raziskave: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiracija: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Trajanje projekta: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Potek delovanja: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Člani ekipe: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Zasluge za slike: Creative Director：Chen Liang