Ocean Blue Primarna funkcija: Embalaža za alkoholno pijačo – avtor Jingzhang Xiao and Dongyan Ruan

Delo Ocean Blue Primarna funkcija: Embalaža za alkoholno pijačo avtorja Jingzhang Xiao and Dongyan Ruan je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Ocean Blue Primarna funkcija: Embalaža za alkoholno pijačo

avtor/ica: Jingzhang Xiao and Dongyan Ruan

Naročnik: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

20,223

Potrjeni dobitnik nagrade

Preverite status nagrade za #142370

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Ocean Blue Primarna funkcija: Embalaža za alkoholno pijačo

Besedilo knjige: Ocean Blue je oblikovanje embalaže za žgano pijačo baijiu. Steklenica sledi razmerjem Fibonaccijeve spirale, kar ji daje uravnoteženo in dinamično obliko, ki jo je enostavno prijeti in odpreti. Zgornji del je dodelan z zlatimi iskricami, ki spominjajo na plažni pesek, medtem ko je spodnji del obarvan v morsko modri barvi. Za izboljšanje površinske teksture so uporabljeni bakrotisk, izdelava mačjega očesa in reliefno tiskanje. Zunanja škatla je izdelana iz sivega kartona z belo kartonsko notranjostjo, penasto blazinico in tkanim blister vložkom. Sistem kodiranja povezuje vsako steklenico, škatlo in zaboj, kar pomaga zaščititi izdelek pred ponarejanjem.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ocean Blue Primarna funkcija: Embalaža za alkoholno pijačo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ocean Blue Primarna funkcija: Embalaža za alkoholno pijačo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ocean Blue Primarna funkcija: Embalaža za alkoholno pijačo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimenzije in embalaža: 140mmx115mmx320mm，
Oznake: crafts, Baijiu, spirit, packaging, art
Proizvodna tehnologija: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Oblikovalski izziv: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Raziskave: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiracija: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Trajanje projekta: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Potek delovanja: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Člani ekipe: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin