Gui Jiu Shi Jia Embalaža za alkoholno pijačo – avtor Yunlin Dai and Weiliang Tao

Delo Gui Jiu Shi Jia Embalaža za alkoholno pijačo avtorja Yunlin Dai and Weiliang Tao je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2023

Gui Jiu Shi Jia Embalaža za alkoholno pijačo

avtor/ica: Yunlin Dai and Weiliang Tao

Naročnik: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

14,715

Potrjeni dobitnik nagrade

Preverite status nagrade za #142245

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Gui Jiu Shi Jia Embalaža za alkoholno pijačo

Gui Jiu Shi Jia je oblikovanje embalaže za kitajsko žgano pijačo baijiu. Steklenica je v sprednjem delu kvadratne oblike, pogled od zgoraj pa združuje kvadratne in okrogle oblike. Oblika izraža kulturno idejo, ki povezuje trdna načela s prilagodljivim razmišljanjem. Etiketa nosi batik vzorec ptice v pozdravnem letu iz province Guizhou, tradicionalni simbol gostoljubnosti. Steklenica je dokončana s postopki pršenja, peke in ščetkanja, vratni pokrovček pa je prevlečen z usnjem. Škatla uporablja poseben papir, vlaknasto ploščo, srebrno folijo in kovinske oznake. Štirikodni sistem zagotavlja zaščito pred ponarejanjem.

Priznanje

O nagradi Železna nagrada A' Design Award

Gui Jiu Shi Jia Embalaža za alkoholno pijačo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Gui Jiu Shi Jia Embalaža za alkoholno pijačo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Gui Jiu Shi Jia Embalaža za alkoholno pijačo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimenzije in embalaža: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Oznake: crafts, Baijiu, spirit, packaging, art
Proizvodna tehnologija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Oblikovalski izziv: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Raziskave: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiracija: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Trajanje projekta: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Potek delovanja: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Člani ekipe: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu