Koch's Meerrettich Rebranding – avtor Wolkendieb Design Agency

Delo Koch's Meerrettich Rebranding avtorja Wolkendieb Design Agency je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Koch's Meerrettich Rebranding

avtor/ica: Wolkendieb Design Agency

Naročnik: KOCHS Meerrettich & Feinkost GmbH

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #140491

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Dizajn

O dizajnu Koch's Meerrettich Rebranding

Moto nazaj h koreninam trenutno osvaja živilsko industrijo. Starodavna korenovka, kamor sodi tudi hren, je trenutno zelo priljubljena. Da bi oživil blagovno znamko na policah, je Wolkendieb znova zagnal identiteto blagovne znamke Kochs in portfelj embalaže. Logotip je bil posodobljen, da je postal drznejši in bolj viden. Nova zasnova se osredotoča na upodobitev nepredelanih naravnih sestavin in čistih receptov brez dodatkov ali konzervansov. Sveže z njive naravnost do potrošnika: neposredno, preprosto in z ljubeznijo pripravljeno!

Priznanje

O nagradi Srebrna nagrada A' Design Award

Koch's Meerrettich Rebranding je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Koch's Meerrettich Rebranding se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Koch's Meerrettich Rebranding je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimenzije in embalaža: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Oznake: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Proizvodna tehnologija: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Oblikovalski izziv: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Raziskave: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiracija: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Trajanje projekta: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Potek delovanja: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Člani ekipe: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen