Al Mocha Port Embalaža Za Kavo – avtor Elena Gamalova

Delo Al Mocha Port Embalaža Za Kavo avtorja Elena Gamalova je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Al Mocha Port Embalaža Za Kavo

avtor/ica: Elena Gamalova

Naročnik: Al Mocha Port

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Al Mocha Port Embalaža Za Kavo

Serija modelov embalaže za pristanišče Al Mocha v Savdski Arabiji. Oblikovanje se zgleduje po zgodovini, kulturi in poreklu, da bi ustvarili identiteto, ki je okrepila pristnost in strokovnost. Embalaža je čista, razumljiva, razpoznavna, nepreobremenjena z informacijami, ki povezuje preteklost in sedanjost. Mornarsko modra, gozdno zelena in zlata barve želijo pritegniti pozornost strank. Ilustracija kave na straneh poudarja pozoren odnos proizvajalca do izbire izdelka. Prilagodljiv sistem označevanja omogoča blagovni znamki enostavno prilagajanje ponudbe skozi vse leto.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Al Mocha Port Embalaža Za Kavo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Al Mocha Port Embalaža Za Kavo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Al Mocha Port Embalaža Za Kavo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimenzije in embalaža: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Oznake: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Proizvodna tehnologija: Aluminum Stand Up Pouch, flat bottom, quad seal.
Oblikovalski izziv: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Raziskave: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspiracija: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Trajanje projekta: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Potek delovanja: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Zasluge za slike: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova