Siela Kozmetična embalaža – avtor Olga Takhtarova

Delo Siela Kozmetična embalaža avtorja Olga Takhtarova je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Siela Kozmetična embalaža

avtor/ica: Olga Takhtarova

Naročnik: Sot B&d

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #139422

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Barve

Dizajn

O dizajnu Siela Kozmetična embalaža

Siela je oblikovanje embalaže za linijo otroške kozmetike. Zasnova uporablja belo plastično tubo velikosti 75 ml, okrašeno s sitotiskom in tamponskim tiskom. Stilizirane ilustracije so postavljene v središče oblikovanja, en sam lik pa se pojavlja na različnih mestih in v različnih situacijah po celotni liniji. Barvno kodiranje kupcem pomaga razlikovati med izdelki. Besedilo je zmanjšano na minimum, tako da je pravi izdelek mogoče hitro prepoznati na polici. Bela površina ohranja ilustracije jasne in dobro vidne.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Siela Kozmetična embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Siela Kozmetična embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Siela Kozmetična embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimenzije in embalaža: Plastic tube cream bottle 75 ml. White color
Oznake: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Proizvodna tehnologija: Screen and pad printing method
Oblikovalski izziv: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Raziskave: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiracija: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Trajanje projekta: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Potek delovanja: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.