Una Luna Embalaža za slaščice – avtor Olga Takhtarova

Delo Una Luna Embalaža za slaščice avtorja Olga Takhtarova je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2022

Una Luna Embalaža za slaščice

avtor/ica: Olga Takhtarova

Naročnik: Sot B&d

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #139030

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Dizajn

O dizajnu Una Luna Embalaža za slaščice

Una Luna je oblikovanje embalaže za premijsko serijo sadnih bombonov, prevlečenih z italijansko temno čokolado. Ustvarjeni sta bili dve škatli, imenovani Češnjev vrt in Vrtnice in grozdje, po vrsticah iz znanih ukrajinskih pesmi. Vsaka škatla nosi kolažno ilustracijo, sestavljeno iz ločenih elementov, sadje, uporabljeno v posamezni seriji, pa se ponavlja skozi celotno kompozicijo. Črno ozadje in minimalistična tipografija ustvarjata sodoben in elegantovsen videz. Škatle so natisnjene s tehnologijo ofsetnega tiska, z mat lakom in reliefnim odtisom v bakrenem folijskem tisku na izbranih detajlih.

Priznanje

O nagradi Železna nagrada A' Design Award

Una Luna Embalaža za slaščice je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Una Luna Embalaža za slaščice se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Una Luna Embalaža za slaščice zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimenzije in embalaža: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Oznake: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Proizvodna tehnologija: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Oblikovalski izziv: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Raziskave: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiracija: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Trajanje projekta: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Potek delovanja: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance