Roundooze Chickpea Snack Osnovna funkcija: Embalaža za prigrizke – avtor Salvita Bingelyte

Delo Roundooze Chickpea Snack Osnovna funkcija: Embalaža za prigrizke avtorja Salvita Bingelyte je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Roundooze Chickpea Snack Osnovna funkcija: Embalaža za prigrizke

avtor/ica: Salvita Bingelyte

Naročnik: Salvita Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #138713

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Dizajn

O dizajnu Roundooze Chickpea Snack Osnovna funkcija: Embalaža za prigrizke

Besedilo knjige: Roundooze Chickpea Snack je embalažna zgodba za pražen čičeriko. Ponudba obsega osem okusov, šest sladkih in dva slana. Sladki okusi so predstavljeni na črnem ozadju, slani okusi pa na sivem ozadju. Nasmeh, povzet po logotipu Roundooze, opredeljuje vizualni slog. Vsaka vrečka ima izrezana okenca v obliki oči in ust, tako da je čičeriko mogoče videti še pred nakupom. Preprosti pisave in malo barv ohranjajo videz lahkoten in igriv. Vsaka vrečka meri 145 mm v širino in 210 mm v višino.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Roundooze Chickpea Snack Osnovna funkcija: Embalaža za prigrizke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Roundooze Chickpea Snack Osnovna funkcija: Embalaža za prigrizke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Roundooze Chickpea Snack Osnovna funkcija: Embalaža za prigrizke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimenzije in embalaža: Width 145 mm x Height 210 mm
Oznake: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Proizvodna tehnologija: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Oblikovalski izziv: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Raziskave: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiracija: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Trajanje projekta: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Potek delovanja: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Zasluge za slike: Erin Hope Stevens (Copywriter)