Plant Selected Embalaža za pijače – avtor Blackandgold Shanghai

Delo Plant Selected Embalaža za pijače avtorja Blackandgold Shanghai je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Plant Selected Embalaža za pijače

avtor/ica: Blackandgold Shanghai

Naročnik: Yili Group

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

12,631

Potrjeni dobitnik nagrade

Preverite status nagrade za #134253

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Plant Selected Embalaža za pijače

Plant Selected je oblikovanje embalaže za paleto rastlinskih pijač. Vsebnik je PET steklenica, prekrita z mat folijo, velikosti 60 mm v širino, 60 mm v globino in 177 mm v višino. Zelena barva je uporabljena za sojino pijačo, modra pa za ovseno pijačo. Ime izdelka je zapisano v velikem angleškem napisu v slogu grafitov, v črke pa so vključena zlata zrna soje in ovsa. Popolnoma pobarvano ozadje ustvarja močan barvni blok na polici. Na dnu embalaže so navedene koristi izdelka, ki obveščajo potrošnike.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Plant Selected Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Plant Selected Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Plant Selected Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimenzije in embalaža: Width 60 mm x Depth 60 mm x Height 177 mm
Oznake: Packaging, plant-based Beverage, plant milk, China
Proizvodna tehnologija: PET bottle covered with Matte film
Oblikovalski izziv: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Raziskave: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiracija: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Trajanje projekta: The project started in September, 2020 and the product is launched in March, 2021
Potek delovanja: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patenti: All photos and video credits to blackandgold Shanghai, 2022.
Člani ekipe: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN