Small Satine Otroška embalaža za mleko – avtor Blackandgold Shanghai

Delo Small Satine Otroška embalaža za mleko avtorja Blackandgold Shanghai je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Small Satine Otroška embalaža za mleko

avtor/ica: Blackandgold Shanghai

Naročnik: Yili Group

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

11,714

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Preverite status nagrade za #134149

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Small Satine Otroška embalaža za mleko

Small Satine je embalaža za organski mlečni izdelek, namenjen otrokom. Zasnova nadgrajuje blagovno znamko mleka Satine ter ohranja njen logotip ter belo in zeleno barvo. Na sprednji strani embalaže se pojavi lik z imenom Small Satine, ki počiva na travi ob teličku. Na hrbtni strani je prikazan širši pogled na mlečno kmetijo, narisan v svetlem in preprostem slogu. Ime izdelka je zapisano v pisavi, primerni za otroke, prehranske informacije pa so jasno predstavljene za starše. Notranja embalaža je iz papirnega kartona.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Small Satine Otroška embalaža za mleko je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Small Satine Otroška embalaža za mleko se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Small Satine Otroška embalaža za mleko sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimenzije in embalaža: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Oznake: Packaging, milk, kid, China, organic
Proizvodna tehnologija: Inner pack: Tetra Pack
Box: paper
Oblikovalski izziv: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Raziskave: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiracija: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Trajanje projekta: The project started in Feb, 2021 and the product is launched in June, 2021.
Potek delovanja: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patenti: All photos credits to blackandgold Shanghai, 2022.
Člani ekipe: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG