Wuliang Image Embalaža za žgane pijače – avtor Luo Heng

Delo Wuliang Image Embalaža za žgane pijače avtorja Luo Heng je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Wuliang Image Embalaža za žgane pijače

avtor/ica: Luo Heng

Naročnik: Laboratory and Hopeful

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

17,668

Potrjeni dobitnik nagrade

Preverite status nagrade za #133952

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Wuliang Image Embalaža za žgane pijače

Wuliang Image je oblikovanje embalaže za žgano pijačo, ustvarjeno za kitajsko znamko baijiuja. Oblika steklenice je navdihnjena z Lunino steklenico iz dinastije Ming, okroglo telo pa nakazuje polno luno in idejo ponovnega snidenja. Ukrivljene linije in vzorci vodnih valov ovijajo steklenico kot svila. Stekleno telo je peskano in nosi reliefni logotip v rožnatem zlatu, medtem ko je vrh steklenice obdelan s postopkom matnega kovinskega elektroplatiranja. Škatla je izdelana iz mat zlatega akrila z reliefno kovino in vročim tiskom. Prosojna talna tekstura omogoča stabilen in udoben oprijem.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Wuliang Image Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Wuliang Image Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wuliang Image Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimenzije in embalaža: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Oznake: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Proizvodna tehnologija: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Oblikovalski izziv: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Raziskave: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiracija: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Trajanje projekta: The project started in September 2021 in Torino and finished.
Potek delovanja: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Člani ekipe: Luo Heng
Zasluge za slike: Luo Heng