Voila Cool Stuff Embalaža Za Sladoled – avtor Kamal Rizk - Bold Branding

Delo Voila Cool Stuff Embalaža Za Sladoled avtorja Kamal Rizk - Bold Branding je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2022

Voila Cool Stuff Embalaža Za Sladoled

avtor/ica: Kamal Rizk - Bold Branding

Naročnik: Voila Dessert Shop

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #131926

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Barve

Dizajn

O dizajnu Voila Cool Stuff Embalaža Za Sladoled

Gre za serijo paketov za 9 dizajnov sladolednih okusov, združenih pod en emblematičen logotip, v katerem oblikovalec preoblikuje predstavitev sladoleda. Ustvaril je novo temo, skozi katero na novo predstavlja različne okuse v obliki simboličnih vzorcev sadja in nektarja, izvirne tipografije in tudi relevantnih svežih barv, ki poudarjajo oblikovne elemente. Dizajn preprosto poustvari koncept okusa skozi ikono jezika, ki se uporablja v celotni ponudbi, in prikliče drugačen način zaznavanja.

Priznanje

O nagradi Železna nagrada A' Design Award

Voila Cool Stuff Embalaža Za Sladoled je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Voila Cool Stuff Embalaža Za Sladoled se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Voila Cool Stuff Embalaža Za Sladoled zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Dimenzije in embalaža: Various Tapered Paper Ice Cream Containers
Oznake: branding, packaging, packaging, illustration, typography, icecream, identity
Proizvodna tehnologija: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Oblikovalski izziv: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Raziskave: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Inspiracija: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Trajanje projekta: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Potek delovanja: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Člani ekipe: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager