Amaro Lifestyle Trgovina – avtor Leticia Nobell

Delo Amaro Lifestyle Trgovina avtorja Leticia Nobell je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2022

Amaro Lifestyle Trgovina

avtor/ica: Leticia Nobell

Naročnik: Amaro

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Barve

Dizajn

O dizajnu Amaro Lifestyle Trgovina

Nove fizične trgovine Amaro odražajo znamko destinacijskega življenjskega sloga, ki povezuje ženske z modo, dizajnom, tehnologijo, lepoto in dobrim počutjem v različnih kategorijah znotraj tekoče postavitve. Ženske obline in ženstvene linije, preprostost surovin in integracija narave so navdihnili ta dizajn, kjer se bo stranka počutila dobrodošlo in zabavljeno v prostoru, ki je hkrati minimalističen in bogat, tehničen in udoben, sodoben in topel, ki spreminja nasprotja v dopolnjevanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Amaro Lifestyle Trgovina je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Amaro Lifestyle Trgovina se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Amaro Lifestyle Trgovina je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimenzije in embalaža: Total floor area is 1300 square meters
Oznake: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Proizvodna tehnologija: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Oblikovalski izziv: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Raziskave: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiracija: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Trajanje projekta: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Potek delovanja: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Člani ekipe: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Zasluge za slike: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso