Shuanghui Rebrand Primarna funkcija: Embalaža za klobase – avtor Tiger Pan

Delo Shuanghui Rebrand Primarna funkcija: Embalaža za klobase avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Shuanghui Rebrand Primarna funkcija: Embalaža za klobase

avtor/ica: Tiger Pan

Naročnik: Shuanghui Group

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

16,948

Potrjeni dobitnik nagrade

Preverite status nagrade za #130897

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Shuanghui Rebrand Primarna funkcija: Embalaža za klobase

Besedilo knjige: Shuanghui Rebrand je oblikovanje embalaže za izdelek iz kuhane šunke, ki se prodaja na Kitajskem. Prenova ohranja izvirne elemente blagovne znamke in nadomešča pikselizirane slike z geometrijskimi grafikami, tako da je embalažo mogoče prepoznati na daljavo. Pogledi na izdelek iz različnih zornih kotov in v različnih kombinacijah so poenostavljeni v zaobljene oblike. Tri skupine živih barv ločujejo različne okuse. Jasna postavitev informacij in poenoten sistem serije pomagata kupcem hitro najti želeni izdelek. Novo pisavo blagovne znamke zaznamuje nežen lok.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Shuanghui Rebrand Primarna funkcija: Embalaža za klobase je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Shuanghui Rebrand Primarna funkcija: Embalaža za klobase se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Shuanghui Rebrand Primarna funkcija: Embalaža za klobase sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimenzije in embalaža: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Oznake: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Proizvodna tehnologija: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Oblikovalski izziv: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Raziskave: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiracija: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Trajanje projekta: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Potek delovanja: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Člani ekipe: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Zasluge za slike: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu