Blue Frog Bar In Restavracija – avtor SIG Design

Delo Blue Frog Bar In Restavracija avtorja SIG Design je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ŽeleznaInterier· 2022

Blue Frog Bar In Restavracija

avtor/ica: SIG Design

Naročnik: Blue Frog

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Interier

19,745

Potrjeni dobitnik nagrade

Preverite status nagrade za #127951

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Blue Frog Bar In Restavracija

Restavracija Blue Frog nudi jedi z žara in koktajle. Zasnova mora prikazati sodobne ameriške kulturne značilnosti. Če želite ustvariti odprt in brezplačen prostor za izpolnjevanje različnih družbenih situacij, potem lahko potrošniki uživajo prijetno izkušnjo obedovanja. Edinstvena kultura 100 posnetkov strankam prinaša vznemirjenje in izziv. Zato je šank vizualno središče za prenos vznemirjenja v celoten prostor. Za ustvarjanje visokokakovostnega prostora so uporabljeni različni materiali, večplastne oblike in umetniška dekoracija.

Priznanje

O nagradi Železna nagrada A' Design Award

Blue Frog Bar In Restavracija je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Blue Frog Bar In Restavracija se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Blue Frog Bar In Restavracija zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimenzije in embalaža: The project area is 404 sqm.
Oznake: restaurant, bar, Modern American, artworks
Proizvodna tehnologija: Desktop research and on-site market research.
Oblikovalski izziv: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Raziskave: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiracija: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Trajanje projekta: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Potek delovanja: /
Člani ekipe: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Zasluge za slike: Image #1-#5 photographer: Nick Sing