Bay Trgovina Na Drobno S Kozmetiko – avtor SIG Design

Delo Bay Trgovina Na Drobno S Kozmetiko avtorja SIG Design je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ŽeleznaInterier· 2022

Bay Trgovina Na Drobno S Kozmetiko

avtor/ica: SIG Design

Naročnik: Sephora

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #127738

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Barve

Dizajn

O dizajnu Bay Trgovina Na Drobno S Kozmetiko

Ikonične črno-bele črte Sephore so bile uporabljene kot vizualni poudarek za usmerjanje toka ljudi in zagotavljanje boljše potrošniške izkušnje. Optična iluzija in linearna kompozicija valov tvorita zaliv Sephora, kar povzroči drugačno vizualno izkušnjo. Črte na črno-belih stebrih se razširijo v notranjost prostora in tako tvorijo naravno vizualno vodilo.

Priznanje

O nagradi Železna nagrada A' Design Award

Bay Trgovina Na Drobno S Kozmetiko je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Bay Trgovina Na Drobno S Kozmetiko se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Bay Trgovina Na Drobno S Kozmetiko zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimenzije in embalaža: The project space is 424 ㎡.
Oznake: cosmetics retail space, bay, stripes, consuming experience
Proizvodna tehnologija: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Oblikovalski izziv: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Raziskave: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiracija: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Trajanje projekta: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Potek delovanja: /
Člani ekipe: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Zasluge za slike: Image #1-image #5 Photographer ：Lerong Huang