Honey Crystal Etiketa za embalažo medu – avtor Kristina Pacesaite

Delo Honey Crystal Etiketa za embalažo medu avtorja Kristina Pacesaite je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2026

Honey Crystal Etiketa za embalažo medu

avtor/ica: Kristina Pacesaite

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu Honey Crystal Etiketa za embalažo medu

Honey Crystal je serija embalažnih etiket, ustvarjenih za medene izdelke družinske čebelarske kmetije, ustanovljene leta 1957. Etikete se izogibajo običajni uporabi podob čebel in panjev ter namesto tega poudarjajo kristalno strukturo medu skupaj z lokalnimi pokrajinami, rastlinami in cvetjem. Tri ločene etikete označujejo surovi med, nabran spomladi, poleti in jeseni. Etikete so samolepilne in sijajne, tiskane v barvah CMYK in Pantone, v velikostih, prilagojenih kozarcem s prostornino 720, 410 in 250 mililitrov. Za vrečke s cvetnim prahom se uporabljajo prozorne etikete.

Priznanje

O nagradi Železna nagrada A' Design Award

Honey Crystal Etiketa za embalažo medu je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Honey Crystal Etiketa za embalažo medu se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Honey Crystal Etiketa za embalažo medu zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimenzije in embalaža: Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Oznake: honey, honey label, raw honey, honey packaging
Proizvodna tehnologija: Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Oblikovalski izziv: Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Raziskave: One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiracija: The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Trajanje projekta: Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Potek delovanja: Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Člani ekipe: Kristina Pacesaite
Zasluge za slike: Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite