Refined of Jasmine Embalaža – avtor PH7 Creative Lab

Delo Refined of Jasmine Embalaža avtorja PH7 Creative Lab je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Refined of Jasmine Embalaža

avtor/ica: PH7 Creative Lab

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #127226

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Refined of Jasmine Embalaža

Zakaj je bila črna izbrana za izražanje čisto belega jasmina? Ker jasmin cveti samo ponoči, je zato tudi priprava jasminovega čaja potekala ponoči, značilno »nočno delo«. Barva temne noči je bila izbrana kot prevladujoča barva paketa, s tonom vzhodne palače, ki izraža plemenito držo te kraljice noči. Cvetovi jasmina so bili upodobljeni kot očarljivi kot bleščeče zvezde na nočnem nebu s temeljitim žigosanjem z vročo folijo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Refined of Jasmine Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Refined of Jasmine Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Refined of Jasmine Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
Dimenzije in embalaža: Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm
Oznake: Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
Proizvodna tehnologija: The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
Oblikovalski izziv: Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
Inspiracija: Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
Trajanje projekta: The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
Člani ekipe: Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan