Noxx Bottle Design Embalaža – avtor Res Zinniker

Delo Noxx Bottle Design Embalaža avtorja Res Zinniker je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Noxx Bottle Design Embalaža

avtor/ica: Res Zinniker

Naročnik: Eisbock Brewery Zug, Switzerland

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu Noxx Bottle Design Embalaža

Novoustanovljena pivovarnica Eisbock je prosila grafičnega oblikovalca in ilustratorja Res Zinnikerja za oblikovanje embalaže. Izhodišče je bilo ime Noxx in črna steklenica. Oblikovanje je bilo natisnjeno neposredno na steklo in za vsako vrsto je bila poleg bele izbrana posebna barva. Temno kot noč (Noxx) – ustvarjena je bila serija s skrivnostnimi bitji, ki spodbujajo domišljijo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Noxx Bottle Design Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Noxx Bottle Design Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Noxx Bottle Design Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.
Dimenzije in embalaža: Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.
Oznake: Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures
Proizvodna tehnologija: Screen printing on glass.
Oblikovalski izziv: The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.
Raziskave: In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.
Inspiracija: H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.
Trajanje projekta: The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.
Potek delovanja: The packaging must immediately attract attention and stick with the consumer as name and appearance.