Niulanshan Primarna funkcija: Embalaža za steklenico žgane pijače – avtor Tiger Pan

Delo Niulanshan Primarna funkcija: Embalaža za steklenico žgane pijače avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Niulanshan Primarna funkcija: Embalaža za steklenico žgane pijače

avtor/ica: Tiger Pan

Naročnik: Beijing Chuangyitang Sales Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Niulanshan Primarna funkcija: Embalaža za steklenico žgane pijače

Niulanshan je posebna izdaja embalaže za kitajsko blagovno znamko žgane pijače, izdana ob letu vola. Steklenica je izdelana iz stekla, škatla pa iz lesa. Oblikovanje se izogiba realizmu in uporablja moderno ter abstraktno obliko. Ostra, kot z rezilom začrtana ravna črta na telesu steklenice ponazarja trdno telo in nepopustljiv značaj vola. Znak blagovne znamke ohranja le kaligrafski znak Niu, ki pomeni vol. Zadnja poteza je podaljšana, da nakazuje kitajsko frazo "Niu do konca", željo po doseganju ciljev. Namen je pritegniti mlade potrošnike.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Niulanshan Primarna funkcija: Embalaža za steklenico žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Niulanshan Primarna funkcija: Embalaža za steklenico žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Niulanshan Primarna funkcija: Embalaža za steklenico žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Dimenzije in embalaža: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Oznake: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Proizvodna tehnologija: The bottle is made of glass and the box is made of wood.
Oblikovalski izziv: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Raziskave: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspiracija: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Trajanje projekta: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Potek delovanja: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patenti: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Člani ekipe: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Zasluge za slike: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan