ZhuoQing Embalaža za čaj – avtor Tiger Pan

Delo ZhuoQing Embalaža za čaj avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

ZhuoQing Embalaža za čaj

avtor/ica: Tiger Pan

Naročnik: Tasly Holding Group

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #123928

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Barve

Dizajn

O dizajnu ZhuoQing Embalaža za čaj

ZhuoQing je embalažni dizajn za instant esenčni prah čaja Pu'er. Prah se pridobiva z dolgotrajnim postopkom ekstrakcije in se v vodi popolnoma raztopi brez ostankov. Zunanja škatla je izdelana iz bele pločevine, notranja škatla iz papirja, posamezni odmerki pa so zaviti v aluminijasto folijo. Vitko izvlečno kartonsko škatlico je mogoče odpreti in držati z eno roko, ponovno zaprljiva struktura pa poskrbi, da je embalaža enostavna za prenašanje in uporabo. Grafike temeljijo na ljudskih vezeninskih vzorcih iz Junana in prikazujejo prizore sajenja in obiranja čaja.

Priznanje

O nagradi Zlata nagrada A' Design Award

ZhuoQing Embalaža za čaj je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od ZhuoQing Embalaža za čaj se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. ZhuoQing Embalaža za čaj ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimenzije in embalaža: Size:395(L)*242(W)*40(H) mm
Oznake: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Proizvodna tehnologija: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Oblikovalski izziv: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Raziskave: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiracija: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Trajanje projekta: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Potek delovanja: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patenti: Copyrights belong to Tasly Holding Group, 2020.
Člani ekipe: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Zasluge za slike: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu