Evershine Embalaža izdelka – avtor Wanling Yan

Delo Evershine Embalaža izdelka avtorja Wanling Yan je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Evershine Embalaža izdelka

avtor/ica: Wanling Yan

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #123488

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Barve

Dizajn

O dizajnu Evershine Embalaža izdelka

Evershine je embalaža, zasnovana za dišavni ojačevalec za pranje perila. Steklenička je oblikovana v obliki oblačila, kar namiguje na skrb, namenjeno družinskim oblačilom. Bela površina in preprosta oblika na prvi pogled jasno razkrijeta namen izdelka in ustrezata okusu mladih gospodinjstev. Embalaža je izdelana iz polietilena visoke gostote, je nepredušna in neprosojna, kar omejuje izhlapevanje dišave in podaljšuje rok uporabnosti. Pokrovček služi tudi kot merilna posodica za približno 15 gramov izdelka. Štiri dišave so prepoznane po ujemajočih se barvah kroglic, traku in napisov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Evershine Embalaža izdelka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Evershine Embalaža izdelka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Evershine Embalaža izdelka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimenzije in embalaža: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Oznake: Laundry companion, fragrance beads, personal care, environmental protection, simple
Proizvodna tehnologija: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Oblikovalski izziv: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Raziskave: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiracija: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Trajanje projekta: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Potek delovanja: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Člani ekipe: He Xiao
WanLing Yan