Tsarsky Reserve Papirna Embalaža – avtor Natalya Bilousova

Delo Tsarsky Reserve Papirna Embalaža avtorja Natalya Bilousova je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Tsarsky Reserve Papirna Embalaža

avtor/ica: Natalya Bilousova

Naročnik: Tsarsky Reserve

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

12,324

Potrjeni dobitnik nagrade

Preverite status nagrade za #123199

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Tsarsky Reserve Papirna Embalaža

Cilj embalaže za zamrznjene polizdelke je ustvariti privlačno podobo blagovne znamke in se izogniti tradicionalnemu videzu hrane na krožniku. Rešitev na podlagi vzorcev je bila izbrana kot tista, zaradi katere oči potrošnika že uživajo v hrani. Barve, ki se uporabljajo za predstavitev, so zagotovo prepoznavne med linijo drugih dizajnov hrane. Poleg tega preprostost oblik v tem dizajnu poudarja sodoben pristop in hkrati poudarja idejo univerzalnosti. Zaradi te zasnove je izdelek enostavno všeč različnim gledalcem

Priznanje

O nagradi Bronasta nagrada A' Design Award

Tsarsky Reserve Papirna Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Tsarsky Reserve Papirna Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Tsarsky Reserve Papirna Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimenzije in embalaža: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Oznake: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Proizvodna tehnologija: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Oblikovalski izziv: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Raziskave: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiracija: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Trajanje projekta: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Potek delovanja: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patenti: Trademark 2021. Trademark Holder NESANS Company
Člani ekipe: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Zasluge za slike: All of the separate images are given by client