Longnanchun Embalaža za pijače – avtor Manling Lin

Delo Longnanchun Embalaža za pijače avtorja Manling Lin je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Longnanchun Embalaža za pijače

avtor/ica: Manling Lin

Naročnik: Diga Creative Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

11,922

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Preverite status nagrade za #122836

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Barve

Dizajn

O dizajnu Longnanchun Embalaža za pijače

Longnanchun je oblikovanje embalaže za serijo kitajskih žganih pijač baijiu. Serija obsega tri izdelke, imenovane podjetnik, ustanovitelj in vodja. Vsaka steklenica nosi mitsko žival, povzeto po freskah Dunhuang: krilatega konja, feniksa in zaščitniškega zmaja. Tri živali odražajo pogum, ponovno rojstvo in stanovitno zaščito. Oblika steklenice izhaja iz instrumenta pipa, na katerega igra leteča vila iz Dunhuanga, barve pa so izbrane po vzoru fresk. Steklenica in pokrovček sta iz keramike, škatla pa je iz akrila.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Longnanchun Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Longnanchun Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Longnanchun Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimenzije in embalaža: 156mm×156mm×340mm
Oznake: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Proizvodna tehnologija: Ceramic bottle, ceramic lid, acrylic box
Oblikovalski izziv: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Raziskave: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiracija: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Trajanje projekta: 2020.05.15-2021.09.25
Potek delovanja: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Člani ekipe: Manling Lin and Sheng Xie