Yoyic Huojunpaopao Embalaža za steklenico pijače – avtor Tingting Wang

Delo Yoyic Huojunpaopao Embalaža za steklenico pijače avtorja Tingting Wang je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Yoyic Huojunpaopao Embalaža za steklenico pijače

avtor/ica: Tingting Wang

Naročnik: High-tech MengNiu Dairy (Beijing)CO.,LTD

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #121519

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Dizajn

O dizajnu Yoyic Huojunpaopao Embalaža za steklenico pijače

Yoyic Huojunpaopao je embalaža za steklenico, zasnovana za peneč se napitek z živimi probiotiki. Pijača združuje peneče mlečnokislinske bakterije z živimi probiotiki, ima nizko vsebnost sladkorja in je brez maščob. Steklenica je izdelana iz visoko prozornega PET materiala, ki daje videz stekla, z lahko in vitko obliko ter prostornino 388 mililitrov. Etiketa uporablja krepko kitajsko kaligrafsko pisavo in grafiko mehurčkov, ki nakazujeta vitalnost. Cilj oblikovanja je izraziti tako okus kot zdravje. Steklenica se prodaja v trgovinah s hitro potrošno blago v pogojih hladne verige, da ohrani aktivnost probiotikov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Yoyic Huojunpaopao Embalaža za steklenico pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yoyic Huojunpaopao Embalaža za steklenico pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yoyic Huojunpaopao Embalaža za steklenico pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimenzije in embalaža: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Oznake: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Proizvodna tehnologija: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Oblikovalski izziv: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Raziskave: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiracija: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Trajanje projekta: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Potek delovanja: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patenti: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Člani ekipe: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
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