Solemici Packaging Embalaža za mesne izdelke – avtor Dmitry Kultygin

Delo Solemici Packaging Embalaža za mesne izdelke avtorja Dmitry Kultygin je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Solemici Packaging Embalaža za mesne izdelke

avtor/ica: Dmitry Kultygin

Naročnik: Dmitry Kultygin

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #120913

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Dizajn

O dizajnu Solemici Packaging Embalaža za mesne izdelke

Solemici je oblikovanje embalaže za italijanske mesne dobrote, kot sta salama in pršut. Zasnova primerja okus izdelka z mojstrovinami renesančne umetnosti. Glavna embalaža je plastični pladenj s tiskano marmorno teksturo. Papirnati vrhnji del je izdelan z ofsetnim tiskom in žigosanjem z zlato folijo, kar podpira vrhunski značaj izdelka. Pladenj meri 225 mm v višino in 123 mm v širino. Živahne barve in kontrastne podrobnosti pomagajo izdelku, da izstopa na trgovski polici. Zasnova odraža tudi spoštovanje do tradicionalnih načinov proizvodnje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Solemici Packaging Embalaža za mesne izdelke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Solemici Packaging Embalaža za mesne izdelke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Solemici Packaging Embalaža za mesne izdelke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimenzije in embalaža: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Oznake: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Proizvodna tehnologija: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Oblikovalski izziv: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Raziskave: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiracija: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Trajanje projekta: The project started in December 2020 in Moscow
Potek delovanja: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Člani ekipe: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin