Yanjing White Beer Embalaža za pivo – avtor Gen Xu and Feihu Han

Delo Yanjing White Beer Embalaža za pivo avtorja Gen Xu and Feihu Han je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Yanjing White Beer Embalaža za pivo

avtor/ica: Gen Xu and Feihu Han

Naročnik: Beijing Yanjing Brewery Co.,Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

11,517

Potrjeni dobitnik nagrade

Preverite status nagrade za #120520

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Yanjing White Beer Embalaža za pivo

Yanjing White Beer je embalažna zasnova za stekleničeno in pločevinasto pivo. Grafika združuje kitajske in nemške kulturne reference, z barvami, navdihnjenimi po nemškem nogometnem dresu, ter podobami slada in hmelja kot poklonom Nemčiji, domovini belega piva. Ščitasto oblikovan naslovni panel poudarja ime izdelka in ohranja uravnoteženo postavitev. Pločevinka je oblikovana po velikosti povprečne dlani za varen oprijem, medtem ko je mogoče konično steklenico prijeti na kateri koli višini. Steklenica je izdelana iz recikliranega stekla, pločevinka pa iz recikliranega aluminija.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Yanjing White Beer Embalaža za pivo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yanjing White Beer Embalaža za pivo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yanjing White Beer Embalaža za pivo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimenzije in embalaža: 67.4*67.4*248mm, 54*54*170mm
Oznake: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Proizvodna tehnologija: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Oblikovalski izziv: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Raziskave: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiracija: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Trajanje projekta: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Potek delovanja: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Člani ekipe: Feihu Han
Gen Xu
Da Wu