Ballantines 17 Darilna embalaža – avtor Li-Shang Printing Co., Ltd

Delo Ballantines 17 Darilna embalaža avtorja Li-Shang Printing Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Ballantines 17 Darilna embalaža

avtor/ica: Li-Shang Printing Co., Ltd

Naročnik: Li-Shang Printing Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Ballantines 17 Darilna embalaža

Ballantines 17 je oblikovanje darilne embalaže, ustvarjeno za mešani viski. Toga škatla je izdelana z UV ofsetnim tiskom na srebrni folijski papir, z zlato in modro barvo za posebne odtenke ter reliefnimi logotipi. Mehanizem tekočega traku pod škatlo dvigne knjižno stojalo, ko se pokrov spusti, in predstavi steklenico na zlatem odru. Zlati odtisi vzdolž poti beležijo pretekla nagrajena leta. Zamaškani vzorci začimb in arom so nameščeni na sprednji strani pokrova. Postavitev vodi najprej vid, nato voh in nazadnje okus.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Ballantines 17 Darilna embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Ballantines 17 Darilna embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Ballantines 17 Darilna embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimenzije in embalaža: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Oznake: whisky, packaging, liquor packaging, creative packaging
Proizvodna tehnologija: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Oblikovalski izziv: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Raziskave: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiracija: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Trajanje projekta: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Potek delovanja: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Člani ekipe: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Zasluge za slike: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.