Delo Xixia King Vino avtorja Bo Yang je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Xixia King Vino

avtor/ica: Bo Yang

Naročnik: Beijing Bofly Design Co.,Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #118809

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Xixia King Vino

Gre za embalažno zasnovo vina. Oblika etikete vina je v obliki hrastovega soda. Zlati del je podoben vinu, ki počasi teče iz soda navzdol v spretno oblikovano obliko kozarca. Ko držite steklenico vina, je kot da v roki držite zlat kozarec. Vzorci s konkavno in konveksno teksturo na etiketi izhajajo iz skalnih poslikav. Pisava logotipa blagovne znamke Xixia King je oblikovana v slogu starodavnih pismenk Xixia, kar ima močne regionalne kulturne značilnosti.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Xixia King Vino je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Xixia King Vino se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Xixia King Vino sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimenzije in embalaža: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Oznake: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Proizvodna tehnologija: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Oblikovalski izziv: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiracija: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Trajanje projekta: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

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