Jincaitou Embalaža za baijiu – avtor Yiyang Liu

Delo Jincaitou Embalaža za baijiu avtorja Yiyang Liu je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Jincaitou Embalaža za baijiu

avtor/ica: Yiyang Liu

Naročnik: Gui Brewery Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

26,201

Potrjeni dobitnik nagrade

Preverite status nagrade za #117381

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Jincaitou Embalaža za baijiu

Jincaitou je oblikovanje embalaže za serijo kitajskih žganih pijač baijiu. Pokrovček je izdelan iz materiala, primernega za stik z živili, njegov vzorec pa združuje sodobni tisk z nalepkami s tradicionalnimi tehnikami emajliranja. Na sprednji strani embalaže so upodobljeni plešoči lev, žadasti ruyi in sraka – trije motivi, ki so v kitajski kulturi povezani s srečo in blaginjo. Na zadnji strani so naslikani prizori postopka izdelave pijače, od hranjenja in kuhanja do fermentacije in destilacije. Embalaža meri 105 krat 105 krat 260 milimetrov in uporablja sodobne proizvodne metode, ki ohranjajo nizke stroške.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jincaitou Embalaža za baijiu je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jincaitou Embalaža za baijiu se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jincaitou Embalaža za baijiu je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimenzije in embalaža: Width 105mm x Depth 105mm x Height 260mm
Oznake: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Proizvodna tehnologija: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Oblikovalski izziv: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Raziskave: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspiracija: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Trajanje projekta: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Potek delovanja: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Člani ekipe: Yiyang Liu