Himalaya Sheet Mask Embalaža za tekstilno masko – avtor Elephant Design and Himalaya Wellness

Delo Himalaya Sheet Mask Embalaža za tekstilno masko avtorja Elephant Design and Himalaya Wellness je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Himalaya Sheet Mask Embalaža za tekstilno masko

avtor/ica: Elephant Design and Himalaya Wellness

Naročnik: Himalaya Wellness

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Himalaya Sheet Mask Embalaža za tekstilno masko

Himalaya Sheet Mask je oblikovanje embalaže za obrazno tekstilno masko iz kategorije osebne nege. Sistem zajema pet različic in uporablja živahno barvno paleto, igrivo pisavo ter osrednjo osebno sporočilo. Ilustracije v mehkem slogu predstavljajo naravne sestavine izdelka. Vrečka je natisnjena v barvnem modelu CMYK, beli barvi in štirih posebnih odtenkih Pantone. Logotip in slika sta dodelana s točkovnim sijajnim lakom, medtem ko je preostala površina mat. Oblikovanje je namenjeno privabljanju mladih kupcev na svetovnih trgih.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Himalaya Sheet Mask Embalaža za tekstilno masko je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Himalaya Sheet Mask Embalaža za tekstilno masko se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Himalaya Sheet Mask Embalaža za tekstilno masko je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimenzije in embalaža: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Oznake: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Proizvodna tehnologija: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Oblikovalski izziv: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Raziskave: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiracija: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Trajanje projekta: The project started in September 2019 and finished in December 2020, in Singapore & India.
Potek delovanja: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Člani ekipe: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Zasluge za slike: All designs and images are created by Elephant Design.