Beimu Notranjost vodilne trgovine – avtor Huson

Delo Beimu Notranjost vodilne trgovine avtorja Huson je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

BronastaInterier· 2021

Beimu Notranjost vodilne trgovine

avtor/ica: Huson

Naročnik: Beimu Home

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #116018

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Dizajn

O dizajnu Beimu Notranjost vodilne trgovine

Beimu je notranjost vodilne trgovine v Dongguanu na Kitajskem, ki obsega 800 kvadratnih metrov. Zasnova zmanjšuje poudarek na razstavljenih izdelkih in poudarja sam prostor, tako da obiskovalce prevzame značaj notranjosti. Fasada je razdeljena na črno-bele bloke s preprostimi linijami. Ob blagovni znamki je odprto eno samo okno velikosti 3,3 kvadratnih metrov, ki ustvarja medsebojni pogled med notranjostjo in zunanjostjo. Rdeča in črna barva oblikujeta podolgovat prehod, ki upočasni gibanje. Mize in stoli različnih velikosti ponujajo več okolij za sestanke, počitek in pogovor.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Beimu Notranjost vodilne trgovine je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Beimu Notranjost vodilne trgovine se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Beimu Notranjost vodilne trgovine sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimenzije in embalaža: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Oznake: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Proizvodna tehnologija: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Oblikovalski izziv: Symbol and spirit communication of brand building
Raziskave: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiracija: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Trajanje projekta: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Potek delovanja: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Člani ekipe: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Zasluge za slike: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020