Rosa Roxburghii Embalaža za čaj – avtor Guangzhou Cheung Ying Design Co., Ltd.

Delo Rosa Roxburghii Embalaža za čaj avtorja Guangzhou Cheung Ying Design Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Rosa Roxburghii Embalaža za čaj

avtor/ica: Guangzhou Cheung Ying Design Co., Ltd.

Naročnik: Guangzhou Cheung Ying Design Co., Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

28,750

Potrjeni dobitnik nagrade

Preverite status nagrade za #111732

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Rosa Roxburghii Embalaža za čaj

Rosa Roxburghii je oblikovanje embalaže za čajno pijačo v pločevinki. Posoda je aluminijasta pločevinka, dolga 65 mm, široka 65 mm in visoka 95 mm, s prostornino 245 ml. Grafika uporablja ilustracijo čajnega vrta rosa roxburghii v kitajskem slogu, ki odraža skrbnost od zasaditve do izbire materialov. Tradicionalni kitajski elementi in srečnostna rdeča tematska barva oblikujejo postavitev. Embalaža je bila ustvarjena, da izdelku podeli jasno identiteto ter izrazi zdravje, naravnost, vitalnost in dediščino.

Priznanje

O nagradi Zlata nagrada A' Design Award

Rosa Roxburghii Embalaža za čaj je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Rosa Roxburghii Embalaža za čaj se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Rosa Roxburghii Embalaža za čaj ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Dimenzije in embalaža: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Oznake: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Proizvodna tehnologija: The design material is made of aluminum can.
Oblikovalski izziv: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Raziskave: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspiracija: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Trajanje projekta: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Potek delovanja: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Člani ekipe: Creative Director: Zhiji Dong
Designer: Lu Gu