Display Of Guilin Scenery Embalaža za zobno pasto – avtor LongSheng Zhong

Delo Display Of Guilin Scenery Embalaža za zobno pasto avtorja LongSheng Zhong je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2021

Display Of Guilin Scenery Embalaža za zobno pasto

avtor/ica: LongSheng Zhong

Naročnik: Guilin Sanjin Group Co., Ltd.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

14,136

Potrjeni dobitnik nagrade

Preverite status nagrade za #110995

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Display Of Guilin Scenery Embalaža za zobno pasto

Prikaz pokrajine Guilin je embalaža za zobno pasto, ustvarjena za blagovno znamko s sedežem v Guilinu na Kitajskem. Dve lokalni pokrajini, reka Li in terasasta polja Longsheng, sta upodobljeni v tradicionalnem kitajskem slikarskem slogu, ki prikazuje izvor izdelka in njegov naravni značaj. Zunanja škatla je izdelana iz 350-gramskega belega kartona z mat laminacijo in prozornim ultravijoličnim premazom. Tuba združuje plastične in aluminijaste plasti. Namesto poudarjanja zgolj funkcionalnosti oblikovanje gradi domačno vizualno povezavo s pokrajino, ki jo pozna veliko potrošnikov.

Priznanje

O nagradi Železna nagrada A' Design Award

Display Of Guilin Scenery Embalaža za zobno pasto je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Display Of Guilin Scenery Embalaža za zobno pasto se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Display Of Guilin Scenery Embalaža za zobno pasto zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimenzije in embalaža: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Oznake: Emotional resonance, uniqueness, product origin, Guilin scenery
Proizvodna tehnologija: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Oblikovalski izziv: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Raziskave: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiracija: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Trajanje projekta: April 22, 2020 to May 12, 2020.
Potek delovanja: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.