Atelier Intimo Flagship Trgovina – avtor O and O Studio Ltd

Delo Atelier Intimo Flagship Trgovina avtorja O and O Studio Ltd je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2021

Atelier Intimo Flagship Trgovina

avtor/ica: O and O Studio Ltd

Naročnik: O&O Studio

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #110753

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Dizajn

O dizajnu Atelier Intimo Flagship Trgovina

Naš svet je leta 2020 prizadel virus brez primere. Atelier Intimo, prva vodilna ladja, ki sta jo zasnovala O and O Studio, se zgleduje po konceptu Rebirth of the Scorched Earth, ki implicira integracijo zdravilne moči narave, ki daje človeštvu novo upanje. Medtem ko je oblikovan dramatičen prostor, ki obiskovalcem omogoča, da v takem času in prostoru preživijo trenutke z domišljanjem in fantaziranjem, je ustvarjena tudi serija umetniških instalacij, ki v celoti prikazujejo resnične značilnosti blagovne znamke. Flagship ni navaden prodajni prostor, je uprizoritveni oder Atelier Intimo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Atelier Intimo Flagship Trgovina je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Atelier Intimo Flagship Trgovina se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Atelier Intimo Flagship Trgovina je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimenzije in embalaža: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Oznake: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Proizvodna tehnologija: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Oblikovalski izziv: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Raziskave: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiracija: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Trajanje projekta: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Potek delovanja: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Člani ekipe: Suzanne Li
Eric Chan
Katt Chung Yap
Zasluge za slike: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo