Dream of the Blue M6 Plus Baijiu Embalaža – avtor Huashuang Liu and Jingzhang Xiao

Delo Dream of the Blue M6 Plus Baijiu Embalaža avtorja Huashuang Liu and Jingzhang Xiao je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Dream of the Blue M6 Plus Baijiu Embalaža

avtor/ica: Huashuang Liu and Jingzhang Xiao

Naročnik: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

47,889

Potrjeni dobitnik nagrade

Preverite status nagrade za #110718

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Dream of the Blue M6 Plus Baijiu Embalaža

Dream of Blue M6 Plus ima luksuzni dizajn, ki odraža sodobno estetiko. Modra steklenica in zlata etiketa z okrasom za kapljanje kažeta skromno razkošje in poudarjata mednarodni okus. Potreben je "Dream Drop" kot izvor ustvarjalnosti uporablja steklenico z vodnimi kapljicami in kristalno prevleko kot stilski simbol. Struktura je naravna in prehod je gladek od zgoraj navzdol. Z inovativno tehnologijo in kakovostnejšo teksturo materiala se je močno izboljšala tudi kakovost. Dizajn združuje modeliranje, barvo, izdelavo in ergonomsko funkcijo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Dream of the Blue M6 Plus Baijiu Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Dream of the Blue M6 Plus Baijiu Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Dream of the Blue M6 Plus Baijiu Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Dimenzije in embalaža: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Oznake: crafts, Baijiu, spirit, packaging, art
Proizvodna tehnologija: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Oblikovalski izziv: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Raziskave: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Inspiracija: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Trajanje projekta: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Potek delovanja: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Člani ekipe: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Zasluge za slike: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.