Haci Bekir Halva Embalaža – avtor Polin Kuyumciyan

Delo Haci Bekir Halva Embalaža avtorja Polin Kuyumciyan je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2021

Haci Bekir Halva Embalaža

avtor/ica: Polin Kuyumciyan

Naročnik: Haci Bekir

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #109346

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Barve

Dizajn

O dizajnu Haci Bekir Halva Embalaža

Haci Bekir je ena najstarejših blagovnih znamk na svetu in ima ogromno zapuščino. Čeprav ime blagovne znamke samodejno asociira na kakovost in zadovoljstvo z izdelkom, je tako stara znamka težko privlačna novi generaciji. Z naraščajočo priljubljenostjo halve v turškem prehrambenem trendu je blagovna znamka želela izkoristiti to in posodobiti svojo embalažo za halvo. Preprosti, a privlačni vzorci in barve novih dizajnov omogočajo podjetju Haci Bekir, da razširi svoj doseg in prepoznavnost blagovne znamke. Oblikovalski vzorci in barve se zgledujejo po treh sestavinah in teksturah halve.

Priznanje

O nagradi Železna nagrada A' Design Award

Haci Bekir Halva Embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Haci Bekir Halva Embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Haci Bekir Halva Embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimenzije in embalaža: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Oznake: packaging, box, design, patterns, food
Proizvodna tehnologija: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Oblikovalski izziv: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Raziskave: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiracija: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Trajanje projekta: The project started in December 2019 and finished in February 2020, in Istanbul.
Potek delovanja: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Zasluge za slike: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.