Delo Have Fun Duck Gift Box Hrana Za Prigrizke avtorja Pufine Advertising Ltd.Co. je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.
SrebrnaEmbalaža· 2020
Have Fun Duck Gift Box Hrana Za Prigrizke
avtor/ica: Pufine Advertising Ltd.Co.
Naročnik: Zhou Hei Ya International Holdings Company Limited
Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža
Potrjeni dobitnik nagrade
Preverite status nagrade za #103180Dizajn
O dizajnu Have Fun Duck Gift Box Hrana Za Prigrizke
Darilna škatla "Have Fun Duck" je posebna darilna škatla za mlade. Navdih za igrače, igre in filme v slogu pikslov prikazuje oblikovanje "hrane mesta" za mlade z zanimivimi in podrobnimi ilustracijami. Podoba IP bo integrirana v mestne ulice in mladi obožujejo šport, glasbo, hip-hop in druge zabavne aktivnosti. Izkusite zabavne športne igre, medtem ko uživate hrano, izrazite mlad, zabaven in vesel življenjski slog.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Have Fun Duck Gift Box Hrana Za Prigrizke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Have Fun Duck Gift Box Hrana Za Prigrizke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Have Fun Duck Gift Box Hrana Za Prigrizke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- Dimenzije in embalaža
- Length220mm, width210mm, height220mm
- Oznake
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- Proizvodna tehnologija
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- Oblikovalski izziv
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- Raziskave
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- Inspiracija
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- Trajanje projekta
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- Potek delovanja
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- Člani ekipe
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
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