Shiny Meadow A2 Steklenica za mleko – avtor Mengniu Dairy

Delo Shiny Meadow A2 Steklenica za mleko avtorja Mengniu Dairy je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Shiny Meadow A2 Steklenica za mleko

avtor/ica: Mengniu Dairy

Naročnik: China Mengniu Dairy Company Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #101529

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Shiny Meadow A2 Steklenica za mleko

Shiny Meadow A2 je steklenica, zasnovana za sveže mleko. Steklenica je izdelana iz visoko prepustnega PET-a, ki daje teksturo stekla. Oblika temelji na klasični evropski stekleni steklenici za mleko in je na sodoben način na novo zasnovana. Veliko prozorno območje razkriva mleko v notranjosti, tako da je izdelek mogoče videti neposredno. Velika oznaka A2 v središču je združena s prehransko piramido, da tvori podobo blagovne znamke. Steklenica ima prostornino 720 ml ter meri 80 mm v največjem premeru in 238 mm v višino. Cilj zasnove je izraziti preprostost in čistost.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Shiny Meadow A2 Steklenica za mleko je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Shiny Meadow A2 Steklenica za mleko se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Shiny Meadow A2 Steklenica za mleko je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimenzije in embalaža: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Oznake: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Proizvodna tehnologija: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Oblikovalski izziv: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Raziskave: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiracija: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Trajanje projekta: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Potek delovanja: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patenti: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Člani ekipe: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
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