Jianlibao Wepop Embalaža za pijačo – avtor Tiger Pan

Delo Jianlibao Wepop Embalaža za pijačo avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Jianlibao Wepop Embalaža za pijačo

avtor/ica: Tiger Pan

Naročnik: Jianlibao

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #101162

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Barve

Dizajn

O dizajnu Jianlibao Wepop Embalaža za pijačo

Wepop je embalaža, zasnovana za sadno gazirano vodo brez sladkorja. Steklenica PET ima preprosto obliko, ki se proti vrhu zoži. Sitotiskana matirana folija daje površini stabilen oprijem in mehak občutek. Pisava uporablja učinek pikslov, vsak znak pa je razdeljen na ločene poteze, ki delujejo kot gradniki. Sadje je ilustrirano v slogu pop arta, kjer kontrastne barve visoke čistosti označujejo štiri okuse. Embalaža želi mladim potrošnikom predstaviti zdravo pijačo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jianlibao Wepop Embalaža za pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jianlibao Wepop Embalaža za pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jianlibao Wepop Embalaža za pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimenzije in embalaža: Diameter 67.5mm
Height 213mm
Oznake: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Proizvodna tehnologija: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Oblikovalski izziv: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Raziskave: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiracija: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Trajanje projekta: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Potek delovanja: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Člani ekipe: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie