Adore Repackaging Embalaža za higienske vložke – avtor Etereo Pte Ltd

Delo Adore Repackaging Embalaža za higienske vložke avtorja Etereo Pte Ltd je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Adore Repackaging Embalaža za higienske vložke

avtor/ica: Etereo Pte Ltd

Naročnik: Etereo Pte Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #101113

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Adore Repackaging Embalaža za higienske vložke

Adore je oblikovanje embalaže za higienske vložke. Embalaža uporablja ročno pisano pisavo kot glavni oblikovalski element, s čimer ustvarja občutek mladostnosti in živahnosti. Postavitev je minimalistična in postavljena na enobarvno ozadje, tako da je pozornost usmerjena na temo ženskega zdravja. Vsako pakiranje je izdelano iz popolnoma zatesnjene aluminijaste folije z mehanizmom za ponovno zapiranje, kar uporabnicam omogoča, da vzamejo toliko, kolikor potrebujejo, in embalažo ponovno zaprejo, s čimer zaščitijo vložke pred klicami in bakterijami. Izdelane so tri velikosti, namenjene dnevnim ščitnikom ter dnevni in nočni uporabi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Adore Repackaging Embalaža za higienske vložke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Adore Repackaging Embalaža za higienske vložke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Adore Repackaging Embalaža za higienske vložke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimenzije in embalaža: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Oznake: Sanitary Pads, Repackaging, Rebranding, Females
Proizvodna tehnologija: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Oblikovalski izziv: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Raziskave: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiracija: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Trajanje projekta: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Potek delovanja: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Člani ekipe: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng