Ugly Monster Embalaža za sladoled na palčki – avtor JBBC Branding Consultancy

Delo Ugly Monster Embalaža za sladoled na palčki avtorja JBBC Branding Consultancy je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Ugly Monster Embalaža za sladoled na palčki

avtor/ica: JBBC Branding Consultancy

Naročnik: JBBC Branding Consultancy

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Ugly Monster Embalaža za sladoled na palčki

Ugly Monster je embalaža za izdelek sladoleda na palčki, izdelanega na Tajvanu. Zasnova prikazuje zelen lik z grobo, hrapavo površino, navdihnjen po guavi, sadju, ki uspeva v mestu Yanchao. Fluorescentno zelena barva liku daje pozitiven in živahen videz. Telo in noge imajo neuravnoteženo razmerje, lik pa nima rok, zaradi česar deluje smešno. Embalaža meri 70 mm v širino, 195 mm v dolžino in 20 mm v višino. Namen je promovirati izdelek ter opozoriti na majhno mesto in njegove kmete.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ugly Monster Embalaža za sladoled na palčki je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ugly Monster Embalaža za sladoled na palčki se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ugly Monster Embalaža za sladoled na palčki sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimenzije in embalaža: Width 70mm x Length 195mm x Height 20mm
Oznake: Guava, Farmers, Popsicle, Food, Ugly Monster
Proizvodna tehnologija: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiracija: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Trajanje projekta: The project started in June 2019 and finished in December 2019 in Taiwan.
Potek delovanja: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patenti: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Člani ekipe: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Zasluge za slike: Jblossom Branding Consultancy Co., Ltd.