Frangi Premium Embalaža za nego kože – avtor Tiger Pan

Delo Frangi Premium Embalaža za nego kože avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Frangi Premium Embalaža za nego kože

avtor/ica: Tiger Pan

Naročnik: Frangi

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #101029

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Dizajn

O dizajnu Frangi Premium Embalaža za nego kože

Frangi Premium je serija embalaže za izdelke za nego kože, ki vključuje tonik, losjon, kremo, kremo za oči, čistilo in masko. Cvet perunike je uporabljen kot osrednji motiv in se pojavlja na vsaki embalaži. Logotip je čvrsto oblikovan v pokrovčku iz matiranega akrila. Navpične proge posnemajo rastlinska stebla in seriji dajejo skupno identiteto. Med progami je nameščen prefinjen relief perunike. Za različne izdelke so uporabljeni matiran akril, matirano steklo in PE. Žlička za kremo in masažni pokrovček za kremo za oči sta prav tako oblikovana po vzoru perunike.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Frangi Premium Embalaža za nego kože je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Frangi Premium Embalaža za nego kože se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Frangi Premium Embalaža za nego kože je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimenzije in embalaža: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Oznake: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Proizvodna tehnologija: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Oblikovalski izziv: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Raziskave: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspiracija: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Trajanje projekta: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Potek delovanja: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Člani ekipe: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie