Happiness Paket Mooncake – avtor Chao Xu

Delo Happiness Paket Mooncake avtorja Chao Xu je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Happiness Paket Mooncake

avtor/ica: Chao Xu

Naročnik: La Maison Bakery

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

13,771

Potrjeni dobitnik nagrade

Preverite status nagrade za #100696

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Happiness Paket Mooncake

Paket srečne mesečne torte je komplet darilnih paketov, ki jih sestavlja pet škatel z različno strukturo in grafiko. Ekipa oblikovalcev Inbetween Creative je s pomočjo ilustracije v kitajskem slogu prikazala sliko, kako domačini praznujejo festival sredi jeseni. Na sliki so prikazane lokalne zgradbe in aktivnosti sredi jeseni, na primer dirkanje z zmajskim čolnom, tolkanje bobnov. Ta oblika darilnih paketov ne deluje le kot posoda za hrano, ampak tudi spominek za promocijo kulture mesta Shien.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Happiness Paket Mooncake je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Happiness Paket Mooncake se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Happiness Paket Mooncake sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimenzije in embalaža: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Oznake: package design, logo, handrawing, typography
Proizvodna tehnologija: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Oblikovalski izziv: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Raziskave: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiracija: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Trajanje projekta: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Potek delovanja: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patenti: Trademark(2019) La Maison Bakery
Člani ekipe: Creative Director: Chao Xu
Illustration: Danlin Zhang
Zasluge za slike: Collaterals and graphic design items: Chao Xu
Photography: Inlight