Fenjiu Embalaža za žgane pijače – avtor Zhang Zhipeng

Delo Fenjiu Embalaža za žgane pijače avtorja Zhang Zhipeng je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2020

Fenjiu Embalaža za žgane pijače

avtor/ica: Zhang Zhipeng

Naročnik: Fen Jiu Group

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

13,707

Potrjeni dobitnik nagrade

Preverite status nagrade za #100408

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Fenjiu Embalaža za žgane pijače

Fenjiu je embalaža, zasnovana za kitajsko žgano pijačo. Steklenica je izdelana iz stekla z modro prosojno razpršeno površinsko obdelavo. Telo steklenice ima osem stranic, pokrovček pa je oblikovan kot cvet marelice. Vzorec na vrhu steklenice je oblikovan v štirih plasteh, ki spominjajo na valove. Steklenica je okrašena z bronziranjem, zunanja škatla pa je izdelana iz posebnega črnega papirja z bronziranjem. Steklenica vsebuje 500 ml in meri 25,5 cm v višino. Oblikovanje združuje tradicionalne motive okenskih cvetov s sodobno obliko, da mlajšim potrošnikom predstavi kitajsko kulturo.

Priznanje

O nagradi Železna nagrada A' Design Award

Fenjiu Embalaža za žgane pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Fenjiu Embalaža za žgane pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Fenjiu Embalaža za žgane pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimenzije in embalaža: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Oznake: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Proizvodna tehnologija: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Oblikovalski izziv: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Raziskave: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiracija: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Trajanje projekta: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Potek delovanja: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Člani ekipe: Design director: Zhang Zhipeng
Zasluge za slike: Zhang Zhipeng