Shiwanyubingshao Primarna funkcija: Embalaža za žgane pijače – avtor Zhang Zhipeng

Delo Shiwanyubingshao Primarna funkcija: Embalaža za žgane pijače avtorja Zhang Zhipeng je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Shiwanyubingshao Primarna funkcija: Embalaža za žgane pijače

avtor/ica: Zhang Zhipeng

Naročnik: Guangdong Shiwan Baijiu Group Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

27,468

Potrjeni dobitnik nagrade

Preverite status nagrade za #100378

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Shiwanyubingshao Primarna funkcija: Embalaža za žgane pijače

Shiwanyubingshao je oblikovanje embalaže za kitajsko žgano pijačo. Zasnova uporablja levji ples, tradicionalno kitajsko predstavo, kot svojo glavno vizualno temo. Steklenica je izdelana iz stekla s črnim prosojnim napršenim premazom, oblika steklenice pa temelji na starodavnih kitajskih posodah za vino s pozlačenimi podrobnostmi. Zunanja škatla je izdelana iz črnega posebnega papirja s postopkom vtiskovanja. Na vrhu škatle je upodobljena levja glava. Odpiranje škatle razkrije barvo levje glave in dodaja občutek slovesnosti dejanju pitja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Shiwanyubingshao Primarna funkcija: Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Shiwanyubingshao Primarna funkcija: Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Shiwanyubingshao Primarna funkcija: Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimenzije in embalaža: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Oznake: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Proizvodna tehnologija: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Oblikovalski izziv: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Raziskave: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiracija: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Trajanje projekta: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Potek delovanja: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Člani ekipe: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Zasluge za slike: Zhang Zhipeng