Mi Watch Li Bai Balenie inteligentných hodiniek od Xiaomi

Dizajn Mi Watch Li Bai Balenie inteligentných hodiniek od dizajnéra Xiaomi je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2020

Mi Watch Li Bai Balenie inteligentných hodiniek

od Xiaomi

Klient: Xiaomi

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Mi Watch Li Bai Balenie inteligentných hodiniek

Mi Watch Li Bai je balenie navrhnuté pre inteligentné hodinky. Krabica je vyrobená z papiera a obsahuje podnos z papierovej buničiny, takže sa nepoužíva žiadny plast. Na oblasť ciferníka balenia je aplikovaný trojrozmerný hologram. Pri pohľade na krabicu z rôznych uhlov sa zdá, akoby vlnky na vode prúdili. Reliéfna tlač a špeciálny atrament reprodukujú vzhľad a textúru ciferníka a remienka. Hodinky spočívajú na vyvýšenej časti podnosu namiesto v priehlbine, takže sa zdá, akoby hodinky levitovali. Balenie meria 295 x 79 x 49 milimetrov.

Ocenenie

O ocenení Strieborná cena A' Design Award

Mi Watch Li Bai Balenie inteligentných hodiniek je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Mi Watch Li Bai Balenie inteligentných hodiniek sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mi Watch Li Bai Balenie inteligentných hodiniek je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Rozmery a balenie: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Štítky: Smart watch, packaging, 3D hologram, black, technology
Výrobná technológia: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Dizajnérska výzva: The packaging design of Mi Watch stands out its characteristics of high technology.
Výskum: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inšpirácia: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Trvanie projektu: December 2019 in Beijing and finished in February in Beijing, China.
Pracovný postup: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patenty: Copyrights belong to Xiaomi, 2020
Členovia tímu: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Zdroje obrázkov: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han